Specializing in long-term strategic brand development and positioning, we offer a wide range of services to our clients to meet their ever-changing needs. From traditional print and sales promotion to interactive capabilities and social media, we are experienced in ensuring the best tactical methods are being utilized to reach your target audiences.

  • Strategic Branding – Launching a new brand or redirecting an existing one is quite an undertaking, and we can develop an effective strategy to capitalize on current and potential market dynamics as well as customer needs and providing continuity.
  • Brand Research, Analysis and Positioning – To better understand your market and audience, every shred of data from proprietary resources as well as client surveys and databases, demographic information and media psychographics is scrutinized. And if secondary sources aren't yielding the necessary information, we conduct carefully customized primary research based on pre-established objectives.
  • Advertising – Print, broadcast and online advertising needs to effectively communicate not only the messaging, but also the brand. Coupling the creative with just the right media outlet combines for unmatched brand recognition.
  • Social Media and Interactive Development – We design, build and program traditional online marketing initiatives as well as standalone digital media efforts like websites, social media, DVDs, email/SMS/mobile marketing, iPhone applications and interactive kiosks. Providing the capabilities to construct or customize backend applications and analytical tools to support and measure traffic patterns and usage allows for careful reevaluation if needed.
  • Sales Promotion – Developing the best sales promotions arrest customers' attention and refocuses their thinking on your product or service. The result is marketing that increases brand recognition and sales.
  • Experiential Marketing – Tradeshows and other nontraditional venues like sporting and entertainment events are often overlooked, but they can generate huge returns and significantly increase sales if utilized properly. Creating inventive exhibits and interactive demonstrations get brands in front of decision makers and influencers to help boost brand recognition.
  • CRM, Loyalty and Direct Marketing Campaigns – These campaigns not only help to cultivate customers, but also identify segmentation patterns across all brand-marketing channels. These are proven to drive sales and extend brand presence at a grassroots level, which creates loyalists who in turn recommend that company's product or service.
  • Photography and Retouching – We have significant experience with both product and on-location photography.
  • Public Relations – On average people are inundated with nearly 2,000 messages in a typical 24-hour period, and it's absolutely crucial to take full advantage of the contact points customers have with the media to spotlight your brand to increase visibility and further strategic communications goals.
  • Media Planning – Selecting the proper media outlets to run creative is an important aspect of the creative process. Choosing the appropriate print publications and web sites as well as the right placement has a significant impact the brand recognition.
  • Consulting – Often business and organizations aren't fully aware of how best to effectively communicate their messages. We analyze your goals and develop recommendations for the best way to achieve them.

©2011 Elemental Marketing