Spalding University Athletics

Spalding University hosts an annual fundraiser benefitting their Athletic Department, and asked us to take this event to the next level. Each year they host a college basketball themed bracketology event held the day after the pairings for the NCAA Tournament are announced. More than generating funds, Spalding's primary goal was to create the type of event that can grow year after year and still excite their guests without wearing out the concept.

We began by branding the event Selection Monday. Staying true to the college basketball theme, Selection Monday was an ideal choice. And in an effort to create event more awareness for Spalding Athletics, we recommended moving to the event to the KFC Yum! Center and partnering with WLKY to broadcast Selection Monday throughout Metro Louisville.The highlight of the evening was listening to Hall of Fame Coach Denny Crum, Coach Joe B. Hall, and former UofL and UK greats Darrell Griffith and Mike Pratt give their expert picks for the 2011 NCAA Tournament.

After months of planning, the event was a huge success. Spalding saw nearly 200% profit growth, and the WLKY special was seen in close to 38,000 homes in the Louisville area. People are so excited for the 2012 event that we've already begun planning with Spalding University.